![]() Strategic Marketing simulation game for experienced marketers and students. Markstrat is a strategic marketing simulation to practice and develop strategic marketing. At the Program on Negotiation at Harvard Law School (PON), we are dedicated to helping professionals deal with hard bargainers and resolve even the most challenging. The Supply Chain Game is an online competitive simulation of a distribution network containing factories and shipping to warehouses located in differing regions. Management: Theory and Practice, and Cases Richard L. Nolan Abstract This working paper reports on a major Harvard Business School project designed to enhance MBA and. Business strategy simulations for educating management and marketing students in global business markets using an intuitive business simulation game. Cargo training for air cargo professionals: accepting, handling, and shipping all types of goods. The best and quickest way to learn about business management is by using simulations. Play our business strategy game online for free. Online Courses Need to boost your job performance? We can help. Introducing self-paced learning programs from Harvard Business Review. Developed by Harvard Business. Investopedia is the world's leading source of financial content on the web, ranging from market news to retirement strategies, investing education to insights from. HBS's MBA curriculum includes a range of exciting courses and is frequently refreshed with new content. The goal is to give students a firm grasp of broad. Business Strategy Game ? Do you have the basic decision making skills of an entrepreneur? Play our free online business strategy game and learn what it means to be an entrepreneur. As the CEO, take strategic & operational decisions for your virtual business. Learn about SCM, marketing, HR, finance, production planning & more. What is Biz. MAPBusiness books and theory can’t teach you about business as much as practical, hands- on experience can. If real- world experience is difficult to come by, choose the middle ground – Management Simulation Games. Biz. MAP is a Management Simulation Game created by Sameer Kamat (Founder of MBA Crystal Ball) to test and develop your Business Management Aptitude & Potential (that explains the acronym!). With zero investment (apart from your time), it puts you in charge of a growing business and tries to test your aptitude for managing a startup. There’s no need to download software or customise open- source code. Just launch it and play. International management students are using it in the MBA classroom too. Testimonial. Nice introduction to the business issues“My MBA students are required to earn $5m+ operating profit by the end of the Biz. MAP game to earn 5% of their grade. It helps students gain an appreciation for the connection between elements in the value chain – pricing/advertising (demand), production/employees (supply), and R& D (productivity gains).”– Dr. Steve Phelan, Distinguished Professor of Entrepreneurship & MBA Director, Fayetteville State University (USA)Good way for students to learn that strategic management is not a textbook lesson“The simulation helped the students to understand some of the concepts more vividly as they see them being played out in the game. The only issue was the “restricted” realism arising from the simplified industry dynamics programmed into the game. Overall, it was a good way to expose students that strategic management is not a textbook lesson. Within the limited scope, there’s complexity.“I’ve used Capstone and some Harvard simulations. The USP of Biz. MAP is that the setup time is minimal. It can be used as an introduction to business simulation for students with little or no experience to simulation. Even within the limited scope, there’s complexity in the game as it involves multiple variables (production, marketing, R& D, etc.)”– Prof. Salman Ali, Business Policy and Strategy Department, Indian Institute of Management (IIM) Raipur. Biz. MAP Context. Biz. Cool, a fictitious technology startup that provides customized, high- end servers has just received the first round of venture capital funding. The VC investors saw potential in the business, but felt that the founder (a techie at heart, not a businessman) who has done a pretty good job with the basic product, wouldn’t be able to scale it up. That’s why, on a strong referral, they got you onboard to take on the reins of the business. With the limited resources (money, people, time), you’d be expected to take strategic and operational decisions across all the key departments – Supply Chain, Human Resources, Marketing and Corporate Strategy. Your challenge is to not just keep the ship afloat, but also to help it reach new shores. At the end of the tenure, the paranoid VC team will decide whether you stay hired or get fired! Biz. MAP Business Strategy Game Rules– You are taking over an existing business. That means you already have a team (4 employees), some sales and some cash (a million dollars) in hand.– When you start the game, analyze the operational and financial numbers before you take any decisions. This is depicted by Steps 1 & 2 in the image above.– You will need to take 5 decisions each quarter (as shown in Step 3 above). Not doing anything (i. Raising the price has an adverse impact on the market demand. And vice versa. However, to scale up, you’ll need to spend on advertising. But the salary costs go up as well. So keep an eye on the . While the product moves through the supply chain, there are time delays as follows. It takes 1 quarter for your vendors to deliver.– After the material reaches your company, your team assembles the end product (work in progress or WIP phase). You lose another quarter for this step.– Then the end product is moved to the warehouses / retailers (where it becomes Inventory). Another quarter needed for this.– From the warehouse, the products can be shipped to customers immediately. There’s no time delay here. If not, the backlog of orders keeps piling up and needs to be satiated in the subsequent quarters.– Similarly, decisions related to Hiring, Marketing, R& D investments reflect in the next Quarter. How to get better at the Business Strategy Game. In any Business Strategy Game, including Biz. MAP, you will not get it . Play the game multiple times and try to refine your strategies and entrepreneurial skills with each attempt. Learn a little more about the theoretical concepts behind the game in our Free MBA course. Don’t shy away from trying various business strategies (conservative & aggressive scenarios). See how each business strategy impacts the end result. If any of this isn’t entirely clear, don’t worry. Start the game and you’ll soon get the hang of what’s happening. Alright, enough talk. Let’s get into the action! Click here to launch. For academic or professional use: If you are a professor, trainer or university / company representative interested in using this game for your class, we can create an account with a customised user- interface specially for your brand for a nominal charge (and we’ll take out the annoying social media lock). Send us an email: info. Curriculum - MBA - Harvard Business School. The Required Curriculum forms the first year of study. Interview Questions and Answers, Job Interview Tips, Advice, Guide.
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